Story-led growth for startups and scaleups.
We’re former founders and operators with experience scaling companies through the power of story.
We help founding teams find a winning narrative and bring it to life internally and externally.
Find market fit faster.
2nd time founders know: your story doesn’t just set the tone for market presence, it paves the way for efficient growth.
Rally cry.
Inspire internal teams, attract top talent and align partners.
CX acceleration.
Unify and connect key customer experience elements across channels.
Deeper strategic moat.
Strengthen defensibility, build market resilience and support pricing power.
Co-building, not consulting.
We start with a fast-paced project phase to create a galvanizing narrative and synchronize GTM motions.
Make
Then we shift into a retainer-based implementation phase, handing things off when you’re ready to take the reins.
Shift
“Makeshift played a crucial role in our positioning and audience segmentation, developing a value-based narrative that was key in unlocking our GTM strategy.”
— Sumant Yerramilly, Founder, Assembly
Unify, amplify, acclerate.
Story
Company Narrative
Positioning & Messaging
Internal Comms
Strategy
GTM Strategy
Ideal Customer Profile
External Comms
Execution
Content Marketing
Sales Enablement
Partner Selection & Management
Pre Seed
Use Makeshift to elevate early sales conversations. Typically engage for positioning and messaging to refine pitch decks and customer presentations.
Seed
Use Makeshift to clarify GTM. Typically engage to develop North Story and Action Agenda.
A+
Use Makeshift to supercharge marketing. Typically work on SOPs, sales enablement and partner selection and management.
Recent collabs.
Defense-tech venture
Served as Fractional CMO, guiding the GTM strategy and shaping the company narrative for fundraising efforts.
New beer brand
Created a founding North Story. Defined ICP and personas to guide messaging and marketing. Ongoing support to launch the brand in the U.S.
iGaming platform
Partnered with founding team to create North Story and product naming. Ongoing support to develop MVP and refine GTM.
DTC beauty service
Developed naming and solutions architecture to clarify and differentiate offering. Established scalable messaging framework to enable sales.
Data engineering startup
Worked with the founder to create a North Story following product pivot. Translated into messaging for outbound marketing.
Adtech platform
Teamed up with Head of Marketing to transform the company narrative and develop supporting content strategies for B2B segments.